The publicity team for the release of the book Just Conflict is preparing for a large campaign to begin next Tuesday. As it happens, that is Groundhog Day. While the timing was not coordinated with this odd holiday by design, it has a kind of synchronicity which connects with the 1993 film by Harold Ramis starring Bill Murray.
In the film "Groundhog Day" Murray plays Phil Connors, a weatherman for a Pittsburg TV station, who once again is on assignment in Punxsutawney, Pennsylvania for the February 2 festivities. He is not pleased. Indeed, very little seems to please Connors. He is a smart and funny but shallow and narcissistic loner who manages to alienate everyone he relates to.
Without explanation Connors has predicted that a big snow storm heading across the mid-west will miss mid-Pennsylvania. He is wrong. The blizzard hits and strands him and his team in Punxsutawney for a second day. Except it is the same day. He wakes up on what ought to be February 3, but it is Groundhog Day all over again. At least it is for Connors. For everyone else it is the first time they have had this day.